For Advertisers: reach newsletter audiences on InfluencersKit

Who this guide is for

You're a brand, agency or sponsor who wants to appear in newsletters sent through InfluencersKit. If you're a creator working with a sponsor, share this guide with them.

We don't promise reach, placements or results. Available inventory varies, so confirm what can run before you commit budget.

How buying works

The InfluencersKit dashboard is for creators. It has no advertiser account or campaign-buying screen.

Review

• Under the Advertising Policy, every creative, destination URL and landing page is reviewed before it serves, through automated checks and manual compliance review.
• Active ads are monitored, and any ad can be paused, rejected or removed, even after approval, because of policy updates, legal changes or publisher block lists.
• Approval doesn't imply legal compliance. You remain solely responsible for your ads and offers.

Prohibited content

These are not allowed anywhere on the network:

• Illegal products and services, and counterfeit goods.
• Weapons and explosives.
• Adult and sexually explicit material.
• Harassment and hate speech.
• Malware and phishing.
• Deceptive and misleading claims, including fake countdown timers and fabricated testimonials.
• Fraudulent financial schemes.
• Tobacco and vaping.

Restricted content

These may be allowed under strict conditions, if they comply with local law in the targeted regions and individual publishers opt in. See the Advertising Policy for each condition.

• Alcoholic beverages.
• Gambling and gaming.
• Financial services and crypto.
• Health and pharmacy.
• Political campaigns, which must identify the sponsor and verify the advertiser's identity.
• CBD and hemp products.

Creative rules for email

• No scripts: no JavaScript, iframes, Flash or active controls.
• Brand identification: clearly show your name, logo or brand. Ads must not mimic the newsletter's editorial content or a normal email thread.
• No fake UI: no simulated play buttons, form fields, security warnings or checkmarks.
• Ad labels: under the policy, native formats carry a standard label, such as Sponsored or Ad. Hiding it is prohibited.
• HTTPS: all image assets, click redirects and landing pages must be secure.
• Images: optimize PNG, JPG or GIF files and fit the dimensions of the placement.

Landing pages

• The page must match the product, service and brand in the ad.
• It must load quickly, stay available, and work on desktop and mobile.
• No pop-up traps, disabled back buttons, automatic downloads or redirect loops.
• If it collects data, it must link to a valid privacy policy and secure explicit consent.

Tracking and targeting

• Approved third-party click and impression trackers are allowed, but not fingerprinting, cookie stuffing or unauthorized cross-site tracking.
• Respect privacy flags, and never try to reverse-engineer hashed subscriber identifiers.
• Conversion postbacks must reflect real events.
• Restricted content must not target audiences under 18, or 21 depending on the region.
• Don't target sensitive attributes such as medical conditions, religious affiliation or sexual orientation.

How delivery is counted

An impression counts only when the ad is fetched by the subscriber's email client at open time and a paid creative is delivered. It isn't counted at send time. So agree any direct deal on opens delivered, not on list size.

Under the policies, non-human traffic, proxy fetches such as Apple Mail Privacy Protection pre-rendering, and automated security scanners are excluded from billable counts. Clicks are scrubbed to remove robotic activity. For outcomes, use dedicated UTMs or promo codes on your own site.

Invalid traffic and credits

• Under the Invalid Traffic Policy, GIVT is filtered in real time, excluded from campaign reports and never billed to your budget.
• If traffic is reclassified as SIVT within 30 days of the end of the calendar month in which it was served, the spend is credited back to your wallet.
• Reconciled adjustments go to your prepaid wallet, and aren't refundable as cash unless agreed in writing.
• You can submit a traffic quality dispute within that window, backed by data such as logs from MRC-accredited third-party tools. InfluencersKit/MailAdx billing systems remain the official records of delivery.

If an ad is paused or rejected

Under the policy, you receive an automated notification with the citation. You can submit a modified creative for re-review, or appeal to policy@influencerskit.com. Failing the policy can lead to rejection or pausing, forfeited spend on fraudulent or harmful ads, and account suspension or termination.