Privacy Policy

Effective Date: January 1, 2026 · Last Updated: November 8, 2026

1. Introduction

InfluencersKit ("we," "our," or "us") is operated by Layap Infotech Pvt. Ltd., a company registered in India with its registered office at 1071, Sector 47, Gurugram, Haryana - 122018.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our email marketing platform and related services (collectively, the "Services"). By accessing or using InfluencersKit, you agree to the terms of this Privacy Policy.

If you do not agree with the practices described in this policy, please do not use our Services.

2. Information We Collect

We collect several types of information from and about users of our Services:

2.1 Information You Provide Directly

  • Account Information: When you create an account, we collect your name, email address, phone number, company name, and password.
  • Payment Information: When you subscribe to a paid plan, we collect the billing details we need for invoices (name, address, tax ID and billing email) and keep your payment history. Plan payments are processed by our payment processor, Razorpay. You enter your card or UPI details on Razorpay's checkout, and we don't receive or store your full card number.
  • Profile Information: Any additional information you choose to provide in your user profile, such as profile pictures, bio, social media links, and preferences.
  • Communications: When you contact our support team through Help & Support in your dashboard or by email, we collect the content of your messages, attachments, and related metadata. Our support desk is run in-house; we don't use a third-party help desk.
  • Content You Create: All content you create or upload through our Services, including email campaigns, subscriber lists, landing pages, forms, and analytics data.

2.2 Information Collected Automatically

  • Usage Data: We automatically collect information about how you interact with our Services, including pages viewed, features used, time spent on pages, navigation paths, and actions taken.
  • Device Information: We collect information about the device you use to access our Services, including IP address, browser type and version, operating system, device identifiers, and mobile network information.
  • Location Data: We collect approximate location information based on your IP address to provide localized services and comply with regional regulations.
  • Log Data: Our servers automatically record information including IP addresses, access times, browser types, referring URLs, and pages visited.

2.3 Information from Third Parties

  • Authentication Services: If you sign up or log in using a third-party service (such as Google or Facebook), we receive basic profile information from that service.
  • Integration Partners: If you connect third-party tools or services to your InfluencersKit account, we may receive data from those integrations to provide seamless functionality.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Improve Our Services

  • Create and manage your account
  • Process payments and transactions
  • Deliver email campaigns and manage subscriber lists
  • Provide customer support and respond to inquiries
  • Analyze usage patterns to improve platform performance and user experience
  • Develop new features and functionality

3.2 For Marketing and Communications

  • Send you product updates, newsletters, and promotional materials about InfluencersKit
  • Provide personalized product recommendations based on your usage patterns
  • Conduct surveys and gather feedback to improve our Services
  • Notify you about changes to our Services, policies, or terms

You can opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or by contacting us at support@influencerskit.com.

3.3 Advertising

We don't use your information to show you advertising on other sites, and we don't build advertising audiences from it.

3.4 For Security and Legal Compliance

  • Detect, prevent, and respond to fraud, abuse, security risks, and technical issues
  • Enforce our Terms of Service and other policies
  • Comply with applicable laws, regulations, and legal processes
  • Protect the rights, property, and safety of InfluencersKit, our users, and the public

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities and provide a better user experience.

4.1 Types of Cookies We Use

Strictly Necessary Cookies: Essential for the operation of our Services. These cookies enable core functionality such as security, authentication, and load balancing.

Preference storage: We remember your cookie choice for one year in a cookie named ik_site_consent, and your display theme in your browser's local storage. When you sign up, the sign-up page keeps a session id and the campaign tags of the link you arrived from (utm values) in local storage, and sends them to us with your sign-up so we know which page or campaign brought you.

Analytics Cookies: On our own website we use Google Analytics to understand how visitors use it. It loads only after you choose Accept in the cookie banner, and it sets cookies (such as _ga) with a pseudonymous id. You can change your choice at any time with Cookie settings at the bottom of every page. Google Analytics doesn't run on creators' pages.

Marketing Cookies: We don't use marketing or retargeting cookies.

4.2 Analytics on Creators' Pages

Creators can publish landing pages and sign-up forms on InfluencersKit. When you visit one, we count the visit for the creator's reports:

  • Where the law requires consent (the EU, the EEA and the UK, and whenever we can't tell where you are), we show a cookie banner. Before you accept, we count the visit without storing your IP address (or a hash of it), your location, your browser, the page address or the site that sent you, and we set no analytics cookies. If you decline, it stays that way. We remember your choice in a cookie (ik_consent) for one year.
  • After you accept, or where consent isn't required, we set two cookies: ik_vid (a random visitor ID, kept for one year) and ik_sid (a random session ID, kept for 30 minutes). With each visit we record those two IDs, the page address (URL), the site that sent you, your browser and operating system, your approximate location (country, region and city, worked out from your IP address) and a keyed one-way hash of your IP address. We don't store the IP address itself.
  • These page-view records are deleted automatically after 90 days.

4.3 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but this may affect your ability to use certain features of our Services.

To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

4.4 Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature. Our Services do not currently respond to DNT signals, as there is no industry-wide standard for how to interpret them.

5. Third-Party Services

We use the following third-party services to operate and improve our platform:

5.1 Service Providers

  • Google Analytics: For website analytics and user behavior tracking. Google's Privacy Policy
  • Razorpay: For processing payments for InfluencersKit plans, Grow Packs and Send Credits. Razorpay's Privacy Policy
  • Stripe: Creators who sell through InfluencersKit connect their own Stripe account. If you buy from a creator, your payment is processed by Stripe for that creator, who is the seller. Stripe's Privacy Policy
  • AWS SES (Amazon Simple Email Service): For delivering email, including the emails creators send to their subscribers. AWS Privacy Policy
  • Linode: For infrastructure hosting and server management. Linode's Privacy Policy

5.2 Third-Party Access

These service providers have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information and use it only for the purposes for which it was disclosed.

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

6. Data Storage and Security

6.1 Data Storage Location

Your personal information is stored on secure servers located in the United States, operated by Amazon Web Services (AWS) and Linode.

6.2 Security Measures

We implement industry-standard security measures to protect your personal information, including:

  • Encryption of data in transit using SSL/TLS protocols
  • Encryption of sensitive data at rest
  • Regular security audits and vulnerability assessments
  • Access controls and authentication mechanisms
  • Employee training on data protection and security best practices
  • Incident response procedures for data breaches

6.3 Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you within 72 hours of becoming aware of the breach, as required by applicable law. We will provide information about the nature of the breach, the data affected, and steps you can take to protect yourself.

6.4 No Absolute Security

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Your Rights and Choices

Under applicable data protection laws, including the General Data Protection Regulation (GDPR), you have the following rights regarding your personal information:

7.1 Right to Access

You have the right to request a copy of the personal information we hold about you. You can export your data at any time through your account settings or by contacting us at support@influencerskit.com. The export from your account settings includes your subscribers with their consent details, the opens and clicks we tracked on your emails over the last 12 months, your content, and your workspace settings.

7.2 Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal information. You can update most of your information directly through your account settings.

7.3 Right to Erasure ("Right to be Forgotten")

You have the right to request deletion of your personal information. You can ask us to delete your account and its data from your account settings or by contacting us; once we have confirmed the request is yours, we remove your personal information from our active systems. We keep the email addresses of people who unsubscribed from your emails, with no other details, so they are never emailed again. Please note that some information may be retained in backup systems for a limited period for legal or legitimate business purposes.

7.4 Right to Restriction of Processing

You have the right to request that we restrict the processing of your personal information under certain circumstances, such as when you contest the accuracy of the data or object to our processing.

7.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another service provider.

7.6 Right to Object

You have the right to object to our processing of your personal information for direct marketing purposes or based on our legitimate interests.

7.7 Right to Withdraw Consent

Where we process your personal information based on your consent, you have the right to withdraw that consent at any time.

7.8 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

Email: support@influencerskit.com
Address: Layap Infotech Pvt. Ltd., 1071, Sector 47, Gurugram, Haryana - 122018, India

We will respond to your request within 30 days. If we need additional time, we will notify you of the extension and the reason for it.

7.9 Right to Lodge a Complaint

If you believe we have not handled your personal information properly, you have the right to lodge a complaint with your local data protection authority.

8. Data Retention

We retain your personal information for as long as necessary to provide our Services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

8.1 Active Accounts

For active accounts, we retain your personal information for the duration of your account's existence.

8.2 Deleted Accounts

You can ask us to delete your account from your account settings or by contacting us. Once we have confirmed the request is yours, we remove your personal information from our active databases, except the email addresses of people who unsubscribed from your emails, kept as described in section 7.3. Some residual information may remain in backup systems for up to 90 days for disaster recovery purposes, after which it is permanently deleted.

8.3 Legal Retention Requirements

Certain information may be retained for longer periods as required by law, such as:

  • Financial records for tax and accounting purposes (typically 7 years)
  • Records related to disputes or legal proceedings
  • Information necessary to comply with regulatory requirements

9. International Data Transfers

InfluencersKit is based in India, but our Services are accessible globally. Your personal information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

9.1 GDPR Compliance

For users in the European Economic Area (EEA), United Kingdom, and Switzerland, we ensure that international data transfers comply with GDPR requirements through:

  • Standard Contractual Clauses (SCCs) approved by the European Commission
  • Adequate safeguards to protect your personal information
  • Your rights under GDPR apply regardless of where your data is processed

9.2 Data Protection Standards

We require all third-party service providers to implement appropriate technical and organizational measures to protect your personal information in accordance with this Privacy Policy and applicable data protection laws.

10. Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information as quickly as possible.

If you believe we have collected information from a child under 16, please contact us immediately at privacy@influencerskit.com.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

11.1 Right to Know

You have the right to request information about the categories and specific pieces of personal information we have collected about you, as well as the categories of sources, purposes for collection, and third parties with whom we share that information.

11.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

11.3 Right to Opt-Out

You have the right to opt out of the "sale" of your personal information. We do not sell personal information as defined by the CCPA.

11.4 Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising your CCPA rights.

To exercise these rights, contact us at legal@influencerskit.com with "CCPA Request" in the subject line.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via email or through a prominent notice on our Services
  • Obtain your consent where required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@influencerskit.com
Mail: Layap Infotech Pvt. Ltd.
1071, Sector 47
Gurugram, Haryana - 122018
India
Support Portal: https://influencerskit.com/contact

For GDPR-related inquiries, you can contact our Data Privacy Team at the above email address.

14. Legal Basis for Processing (GDPR)

For users in the EEA, UK, and Switzerland, we process your personal information under the following legal bases:

  • Contractual Necessity: To provide our Services and fulfill our contractual obligations to you
  • Legitimate Interests: To improve our Services, prevent fraud, and ensure security
  • Consent: For marketing communications, cookies, and certain data processing activities
  • Legal Obligation: To comply with applicable laws and regulations

You have the right to withdraw your consent at any time where we rely on consent as the legal basis for processing.

15. Data About Creators' Subscribers

If you subscribe to a creator's newsletter that is sent through InfluencersKit, the creator decides what to collect about you and why. InfluencersKit processes that data on the creator's behalf, as their processor (service provider). Please send questions and requests about this data to the creator first; we help creators answer them.

15.1 What We Hold for Creators

  • Your email address, name and any other details the creator collects
  • Your tags, subscription status, and consent details (when and how you subscribed)
  • A record of each email sent to you and whether it was delivered, bounced, or marked as spam

15.2 Opens and Clicks

Each email carries a small image that is unique to you, and links in it pass through our servers before reaching their destination. When the image loads or you click a link, we record which email it was, your email address, the time, the link (for clicks), your IP address and your browser's user agent. Some mail apps (such as Apple Mail Privacy Protection) and security scanners load images or links automatically, so a record doesn't always mean a person opened or clicked. The creator sees these opens and clicks in their reports and exports.

15.3 How Long We Keep It

We keep these records for as long as the creator's account exists; they are not deleted on a fixed schedule. When a creator asks us to delete their workspace, we delete them, except that we keep the email addresses and unsubscribed status of people who opted out, so they are never emailed again.

15.4 Stopping Emails

To stop receiving a creator's emails, use the unsubscribe link in their email or contact the creator. If you can't reach the creator, write to privacy@influencerskit.com and we will pass on your request.

By using InfluencersKit, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.